Pay Per Click better known a PPC is a form of paid internet marketing used on a variety of different platforms from search engines e.g. Google & Bing to social networks such as Facebook & Twitter!
The concept of PPC is as simple as the name suggests you simply create an Ad and Pay Per Click, which is whatever the maximum bid amount you have set to get your click. Overtime PPC has grown and you can now even pay per 1000 impression e.g. how many people are shown your add and on some platforms even conversions (sales).
As simple as it sounds a lot goes into building a PPC campaign and managing it as the online market is constantly changing.
Obviously this is just a summary if you'd like to learn more scroll down to our PPC blog where you will be able to learn lots on how to manage and understand your PPC campaign. and understand the importance of quality PPC management!
Google Adwords is usually where 80% of businesses focus their PPC campaign's on. It's based on the Google search network where you see ads at the top and bottom of search page and you make a bid per click or acquisition and depending upon that bid they place you somewhere among those ads.
With Google Adwords you can run campaigns on their various networks not just the search engine examples include Youtube, maps, in app advertisements and more!
Google Adwords is highly customisable and is an effective way of paid marketing where live performance can be monitored and optimised in real time!
Bing Ad's, Microsoft's equivalent ppc management platform. Although Google is pretty the most used search engine on the planet you would be surprised on how many people actually use Bing as well! And often you'd find cheaper cost per clicks on Bing!
Other players in the PPC world include Facebook & Twitter! When it comes to ppc on Facebook you can really narrow down your audience compared to other platforms. You can push Ad's to people who like specific pages, you could even push them to people who visit your competitors! For more information about social media marketing visit our social media page!
Stats, analytics whatever you want to call them are everything in business! Google Analytics allows you to track your website online e.g. How many people visit your site a day, from which city, what type of device they were using, how they were connected to the internet, how long they spent on a page, how they found your website! Knowing all this can improve all your marketing campaigns drastically it will also allow you to track your progress online!
It's completely free to use and we recommend anyone that doesn't use it to start using it! All you have to do is embed it in your website if you get a website with us this will already be done!
We are also certified in Google Analytics!
Yes this is a thing, and believe it or not we pay professionals to psychologically craft your PPC campaign Ad's to make them as effective as possible. Our PPC management service includes ongoing keyword searches aswell as competitor analysis which in turns means we will constantly be writing new Ad's.
At the end of every month we send you detailed monthly reports highlighting what's working and what's not what, your impressions, ctr's, etc and all in a format you will understand!
If you scroll down to our pricing you'll see a range of plans with optimisation schedules that are monthly, fortnightly, weekly, and daily. This doesn't mean your account will only be looked at then! It just means we have a fixed time for conducting major tweeks otherwise your account is looked at everyday!
We don't forget about the little guys!
We don't just make wild tweeks to your campaign and run trials all our adjustments are made upon stats and observations recorded by our experienced PPC managers.
Campaign Set up!
New to PPC? No problem! We can have you set up in no time! However small or large your campaign is we charge a reasonable fee which varies upon your requirements depending upon the plan you select we may even throw it in for free! Get in touch for more information.
When it comes to managing your Pay per click (PPC) campaign, we do our utmost possible to improve your return on investment. Our PPC team is highly trained and experienced. We don't just make blind tweek's we're business focused and data driven to insure you get the most from your campaign. Our primary aim is to understand what you want to achieve from your campaign whether is be awareness or conversions. All our clients have a dedicated PPC manager that handles their account right from the beginning ensuring the best understanding of your campaign. We have a number of different PPC managers all specialised in different demographics. At the current time
we provide PPC management in the UK, USA, UAE & Most parts of the middle east!
call us or fill
out our order form
we discuss objectives! & Look at YOUR requirements & AUDIT YOUR ACCOUNT
YOU detailed Monthly PERFORMANCE reports!
YOU CAN CALL US ANYTIME WITH ANY LAST MINUTE PROMOTIONS!
no extra charges!
we KEEP YOU IN BUSINESS YOU KEEP US
#Q1 - Can I cancel my contract early?
Sure, You'll just have to pay for the month's used at our full monthly price!
So for example you take out a Yearly contract on our monthly package costing £159 P/Month, and business doesn't work out, we understand that!
You just pay us for the months you used at £229 which is our full single month price.
#Q2 - Are you certified by Google?
Yes! All our staff are Adwords Certified! aswell as Bing Certified!
And we go above and beyond that, all the staff we hire must be able to speak and write clear English aswell as understand the voices and tones for different cities and different audiences.
We require all our staff to have at least 2 years experience with PPC because you're paying for a professional service! And we want to ensure quality!
#Q3 - Why should i choose you?
We're here like anyone else to make some money however we don't want to cheat anyone! You can call us anytime you have a question and well keep in touch aswell sending you monthly reports!
We're not based somewhere in Asia where you need to worry about grammatical errors in Ads or have staff that just don’t understand the voice and tone of your audience.
Nor do we have any hidden costs!
We'll go above and beyond! For example we wont tell you to wait till your next optimisation to insert a promotion well do it as soon as we get the time at no extra charge!
#Q4 - What do you do in your management / optimisation service?
Check what's working what's not
Check your return on investment
Write new ads with any new promotions (Although we can do this any time if you drop us an email)
We'll send you a detailed monthly report
Set best budgets and bids
Check we're aligning with your objectives whether it be clicks, conversions or getting your name out.
Search for new keywords and analyse competitor campaigns.
We only have business if your business works!
#Q5 - Do I get to keep my Adwords account if I stop the service?
One of the most asked questions we get and honestly it's a bit ridiculous!
We manage your account for a fee therefore it will always remain yours! We are not buying it!
Even the one's we setup are yours! You are paying us to make it for you! If anyone is telling you otherwise consider them cheats!
So what stops us from leaving people ask?
Well we don’t have extortionate prices for one and to remain efficient and at the top you have to optimise regularly as things are constantly changing!
#Q1 - Can I cancel my contract early?
#Q2 - Are you certified by Google?
#Q3 - Why should I choose you?
#Q4 - What do you do in your management/optimisation service?
#Q5 - Do i get to keep my Adwords account if I stop the service?
a price to suit your needs!