Content marketing is a marketing method that is focused on creating and distributing organic, valuable and not to mention consistent content. This content can be rich text such as blogs, SEO articles, PR statements, newsletters, emails, brochure & even web content. It could also be media such as pictures and info-graphics etc. However not limited to just pictures, it can also be video's.
So you're probably thinking what's the difference between this and social media marketing although they have similar methods social media marketing is all about building an audience, content marketing on the other hand is all about interacting with that audience and getting them to engage! Thus making use of the money you spent building that audience.
Imagine if you were number one on page one on Google for your search criteria you would a lot of trade coming in due to it right ?
That said a lot of the time we hear companies coming to us & telling us that they tried it once and didn't work out for them. Just to be clear content marketing isn't a short term strategy and definitely not a one & done type of activity. It is all about consistency, as your content expands your ranking position goes up, brand awareness and social recognition increases, organic traffic begins to start flowing as well as your customer return or retention rate increases!
Other benefits also include it being low risk with a high return compared to other strategies. It is also very diverse, meaning you can select a method that your target audience engages with the most e.g. through blogs or a video for a younger audience or a newspaper article. Or a classic sales letter and brochure for a slightly older audience.
The content created can also be used across many mediums and will also positively support all your other marketing strategies such as SEO,Social Media, Email and whatever else you have going on!
Your competitors have most probably invested in content marketing already however don't feel set back by that as 80% of businesses cut major corners when it comes to content marketing.
It's a case of you reap what you sow! Content can be created dirt cheap especially things like blog posts & seo articles! However with the internet being flooded every second with keyword filled articles and blog's filled with stuff things people already know about it's not going to get you anywhere.
Cheap content can not only set you back but it can disengage your audience for example grammatical errors, plagiarised content is all picked up by search engines so employing some freelancer across the ocean will only cost you more than what you would have paid a fancy PR firm but it will also hinder your growth. Most of the time you yourself wouldn't even know about these errors.
Copywriting is the text aspect of content marketing it is not to be confused with copyright law. However many have another misconception that copywriters just create advertising text! They do, do that as well but there are many types such as medical copywriters which has nothing to do with us!. Copywriters do the following on a day to day basis:
We can write Blog's, Informative papers, Emails, Social Media Posts, Case Studies, Industry Reports, Business Presentations, Website content, Brochure content & much more.
All you got to do is tell us the voice you want it written in, what perspective, and obviously what to write about and how much to write and a little about your audience.
DEPENDING ON YOUR PROJECT WE CAN SET A FIXED PRICE OR WE CHARGE BY THE HOUR! GIVE US A CALL FOR A FREE QUOTE!!
As well as rich engaging text, media plays a big part in content marketing. Especially videos. Our video's don't just look great they have hours and hours of planning and strategy behind them. Whether it be a simple animated informative video or something you would think is completely bizarre! We do it!
From experience we have seen video content generates over 300% more engagement than just plain text making it one of the most effective methods of content marketing.
We can shoot your video on site or in our dedicated studios, we can create animated info-graphical videos or full on UHD adverts the choice is yours!
Our prices for video creation is individual to each project, location and many other costs! Please give us a call and well be happy to discuss your needs with you!
In terms of images please refer to our graphic design section! If it's product photography or general photography services you require please give us a call and well be happy to help!